Social media privacy notice

 We are on social media so you can stay up to date on news, ask questions, make suggestions, post pictures and express your opinion on Diaverum-related topics. Our social media presence includes Facebook, Twitter, Instagram, YouTube and LinkedIn.

We manage our social-media activity ourselves. If you send us a private or direct message via social media, it will be stored by us until we respond to your query or the issue is closed. It will not be shared with any other organisation.

We can access all your social media interactions with Diaverum and decide how we manage it. For example, if you send a message via social media that needs a response from us, we may process it as an enquiry or a complaint, and manage it accordingly.

When contacting Diaverum through a social media platform, we suggest that you also familiarise yourself with the privacy information of that platform.

Social media operators

Operators of social networks can generally analyse user behaviour if you visit their platform directly or if you visit a third party website with their social media e.g. like buttons or banner ads. When you visit Diaverum’s social media pages, your personal data will also be processed by social media operators.

If you are logged in to your social media account and visit our social media page, the operator can log this visit to your user account. Your personal data can also be recorded even if you are not logged in or do not have an account. The data collected in this case could be via cookies stored on your device or by registering your IP address.

This means that the social media operators can create user profiles with preferences and interests, e.g. to show interest-based advertising inside and outside of your social media presence. Interest-based advertising can be displayed on any device you are logged in to or have logged in to.

Please also note that we are not in control of all processing operations on the social media platforms. Depending on the provider, the operators could carry out additional processing of the data. Details can be found in the terms of use and privacy policy of the respective social media platforms.

Legal basis

Diaverum’s presence in social media ensures a broader presence on the Internet. Our processing of personal data in these social media is within our legitimate interests as a business, to enable interaction with the various stakeholders both inside and outside the company.

The processing of personal data by the social network operators can be based on various legal bases, specified separately by these operators (e.g. consent within the meaning of Art. 6 (1) (a) GDPR).

Our Responsibility and Your Rights

When you visit one of our profiles in social media, we, together with the platform operator, are responsible for the data processing. You can exercise your rights (information, correction, and deletion, limitation of processing, data portability and complaint) with us at Diaverum as well as with the social media operator.

You also have the right to lodge a complaint to the official data protection authority of your choice.

We do not have full influence on the data processing made by the social media operators. Our options are determined by the company policy of the respective provider.

Storage Time

The data collected directly from us via the social media presence will be deleted from our systems as soon as the purpose is no longer valid, or when you ask us to delete it, or if you withdraw your consent. Cookies can remain on your device until they expire or you delete them.

We have no control over how long the social network operators store the personal data for their own purposes. For details, please refer to the social network operators’ privacy policies.

Social Networks


We have a profile on Facebook. The provider is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

We have signed an agreement with Facebook on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Facebook are responsible for when you visit our Facebook Fan page. This agreement can be viewed at the following link:

You can customise your advertising settings independently in your user account. Click the following link and log in:

Facebook privacy policy:


We have a profile on Instagram. The provider is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. For details on how they handle your personal information, see the Instagram Privacy Policy:


We have a profile on Twitter. The provider is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland

For details on how they handle your personal information, see the Twitter Privacy Policy:


We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, 70 Sir John Rogerson's Quay, Dublin 2, Ireland

For details on how they handle your personal information, see the LinkedIn Privacy Policy:


We have a channel on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

For details on how they handle your personal information, see the YouTube Privacy Policy:

Feedback and comments

We welcome and appreciate feedback and comments from customers and other users through our social media profiles, but we always reserve the right to remove comments and uploads, should we believe that they:

  • are defamatory
  • violate the law
  • are fraudulent or misleading
  • be in any way a devaluation of individuals or companies
  • be inappropriate in any way

Please remember that your officially published comments and images can be read and viewed by anyone who accesses the pages. We may be obliged to delete comments, photos or videos from our social channels to avoid violating anyone’s integrity and to comply with rules and regulations around privacy.

If you have questions about Diaverum’s presence in social media or specifically about this privacy information notice, please contact us by sending an email to or in writing to the data controller: Diaverum AB, Hyllie Boulevard 39, SE 215 37 Malmö, Sweden. Our organization number is 559140-5344.

Diaverum AB has appointed a Data protection officer who can be contacted by email:, or in writing to the above address.

Last update: 7 December 2020